Terms of service

Last Updated: 22 Oct 2026 @amalilondon

1. Who we are

This website (amalilondon.com) is operated by Amali London Ltd ("Amali London", "we", "us", "our"), a company registered in England and Wales under company number 17200096, whose registered office is at 21 Ruston Mews, London W11 1RB, UK.

You can contact us at info@amalilondon.com or by post at the address above.

By using this website or placing an order, you agree to these Terms of Service ("Terms"), together with our Privacy Policy and our Store Policies (shipping, returns, exchanges and refunds). If you do not agree, please do not use the site or place an order.

2. Eligibility

You must be at least 18 years old, or have the consent of a parent or guardian, to place an order. By placing an order you confirm you are legally able to enter into a binding contract.

3. Our products and prices

  • We aim to describe and photograph our garments as accurately as possible. Colours may vary slightly depending on your screen, and natural fibres such as silk can show minor variation between pieces.
  • We are a small, growing brand and may limit order quantities, or refuse or cancel an order, at our reasonable discretion (for example, suspected fraud, a pricing error, or a product incorrectly listed as in stock).
  • Prices are shown in the currency of the store region you are browsing: GBP for the United Kingdom, AUD for Australia and NZD for New Zealand. Prices may change without notice. You pay the price shown at checkout when you place your order.

4. Made-to-order and pre-order items

  • Some products are made to order or offered on pre-order. Each is listed with an estimated dispatch timeframe on its product page at the time of purchase.
  • Estimated timeframes are a guide, not a guarantee. If the date changes, we will do our best to tell you as soon as we learn the original dispatch date cannot be met.
  • A pre-order does not guarantee availability of matching pieces (for example, separates sold as a set) beyond the quantities confirmed at checkout.
  • Standard (non-personalised) made-to-order and pre-order items are still covered by the UK right to cancel in Section 7.
  • Items that are genuinely bespoke or personalised to your specification (for example, custom embroidery, monogramming, or made to your individual measurements) are not covered by the UK right to cancel. We will make this clear on the product page.

5. Orders and contract formation

  • Adding an item to your basket does not reserve it. Stock is allocated only once payment is confirmed.
  • Your order is an offer to buy. Our order confirmation email confirms we have received your order, not that we have accepted it. The contract is formed when we send a dispatch confirmation, or a production confirmation for pre-order items.
  • We may decline or cancel an order before that point, for example if an item is unexpectedly out of stock, there was a pricing or listing error, or we suspect fraud. If we cancel, you will receive a full refund.
  • Once placed, you cannot change or combine an order. This does not affect the UK right to cancel in Section 7.

6. Payment

  • Payment is taken through the methods offered at checkout and processed securely by Shopify Payments and other listed providers. We do not store your full card details.
  • Pre-order and made-to-order items are paid in full at the time of order, unless stated otherwise at checkout.

7. United Kingdom customers: your right to cancel

If you are a consumer ordering from the UK, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 give you the right to cancel your order without giving a reason. Your cancellation period starts when you place your order and ends 14 days after you receive your goods (or the last parcel, if your order arrives in more than one).

  • To cancel: email info@amalilondon.com before the cancellation period ends, with your name, order number and the items you are returning.
  • Returning goods: send the items back within 14 days of telling us you are cancelling. You pay the cost of return postage unless the item is faulty.
  • Condition: please take reasonable care of the goods. You may try items on as you would in a shop. We may reduce your refund if goods are returned worn, marked or handled beyond that.
  • Refund: we will refund the price of the goods and the standard delivery cost within 14 days of receiving the goods back, or of you providing proof of postage, whichever is sooner. If you chose a faster delivery option, we refund only the standard delivery cost. Refunds go to your original payment method.
  • Exclusions: the right to cancel does not apply to bespoke or personalised items (Section 4), or to swimwear and intimate pieces supplied with a hygiene seal or liner that has been removed or broken after delivery.

These rights are in addition to your rights for faulty goods under the Consumer Rights Act 2015.

8. New Zealand customers: Consumer Guarantees Act 1993

If you are ordering from New Zealand, nothing in these Terms affects your rights under the Consumer Guarantees Act 1993 or the Fair Trading Act 1986, which cannot be excluded. Our products come with guarantees that they are of acceptable quality, fit for purpose and match their description.

If a product is faulty or not as described, contact us at info@amalilondon.com and we will repair it, replace it with an identical or comparable item, or give a full refund, as appropriate and within a reasonable time.

We do not offer refunds for change of mind. Exchanges are available as set out in our Store Policies.

9. Australian customers: Australian Consumer Law

If you are ordering from Australia, our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.

We do not offer refunds for change of mind. Exchanges are available as set out in our Store Policies.

10. Customers in other countries

If we ship to you outside the UK, New Zealand or Australia, you may also have rights under mandatory consumer protection laws where you live. Nothing in these Terms limits those rights.

11. Faulty, damaged or incorrect items

Wherever you are, if you receive an item that is faulty, damaged in transit or not what you ordered, please contact us at info@amalilondon.com with your order number and photos. We ask that you do this within 14 days of receiving your parcel so we can resolve it quickly, but this does not limit your rights under Sections 7 to 10.

Once we have assessed the item, we will arrange a repair, replacement or refund as appropriate, and cover the cost of returning a faulty or incorrect item.

12. Shipping and international orders

  • We currently ship to the United Kingdom, Australia and New Zealand, with express and economy options. Orders are dispatched from our fulfilment locations in London or New Zealand.
  • Estimated processing and delivery times are shown at checkout and in our Store Policies. They do not include the production timeframe for pre-order and made-to-order items (Section 4).
  • Duties and taxes: where the destination country charges customs duties, import VAT/GST or other charges on your order, you are responsible for paying them. These are not included in our prices or shipping charges and are outside our control.
  • Risk in the goods passes to you once they are delivered to the address you provided.

13. Product care

Our garments are made from silk and other delicate fabrics. Please follow the care instructions on the garment label. Normal wear and tear, and damage caused by not following care instructions or by improper washing or dry cleaning, are not faults.

14. Intellectual property

All content on this site, including product designs, photography, text, logos and the Amali London name and branding, is owned by or licensed to Amali London Ltd and protected by copyright, trade mark and other intellectual property laws. You may not copy, reproduce or use our content for commercial purposes without our prior written consent.

15. User-generated content ("Styled By You" and social media)

If you tag us or use our hashtag on Instagram or other platforms, or send us photos, reviews or comments, you agree that:

  • you own the content or have permission to share it;
  • you grant Amali London Ltd a non-exclusive, worldwide, royalty-free licence to display, reproduce and share it on our website (including our "Styled By You" gallery), social media and marketing, with credit to you where reasonably possible;
  • the content must not be unlawful, offensive or infringe anyone else's rights;
  • you can ask us to remove your content from our site at any time by emailing info@amalilondon.com, though we cannot guarantee removal from platforms outside our control.

16. Third-party tools and services

Our site may use third-party apps and tools (for example, product add-on or inventory tools). We do not control these services and are not liable for their availability, accuracy or performance.

17. Prohibited use

You agree not to use this site to break any law, transmit viruses or harmful code, infringe our or anyone else's intellectual property, harass or discriminate against others, submit false information, or interfere with the security or functioning of the site.

18. Disclaimer and limitation of liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited or excluded, including your rights under Sections 7 to 11.

Subject to that, and to the fullest extent permitted by law:

  • the site and its content are provided "as is", without warranties beyond those required by law;
  • we are not liable for indirect or consequential losses (such as loss of profit or business opportunity) arising from your use of the site or products;
  • our total liability to you in connection with an order is limited to the price you paid for that order.

19. Indemnity

You agree to indemnify Amali London Ltd against reasonable losses or claims arising from your breach of these Terms or misuse of the site, except to the extent caused by our own breach or negligence.

20. Privacy

Your personal information is handled in line with our Privacy Policy, which explains what we collect, how we use it and your rights, including under UK GDPR, New Zealand's Privacy Act 2020 and, where it applies, Australia's Privacy Act 1988.

21. Events outside our control

We are not liable for any delay or failure to meet our obligations caused by events outside our reasonable control, including natural disasters, strikes, courier delays or supply chain disruption.

22. Changes to these Terms

We may update these Terms from time to time. The current version will always be on this page, and changes apply to orders placed after the date at the top.

23. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales, and disputes are subject to the courts of England and Wales, except that:

  • if you are a consumer in New Zealand, you may bring a claim under the Consumer Guarantees Act 1993 or Fair Trading Act 1986 in the courts of New Zealand;
  • if you are a consumer in Australia, you may bring a claim under the Australian Consumer Law in the courts or tribunals of Australia;
  • if you are a consumer elsewhere, you may also be entitled to bring proceedings in your local courts under mandatory local consumer protection law.

24. Contact us

Questions about these Terms can be sent to info@amalilondon.com